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7 of the most popular online businesses to start right now

7 of the most popular online businesses to start right now

  • Many online businesses are easy to start because they require low overhead and are simple to set up.
  • The time commitment depends on how much money you want to earn.
  • Insider compiled a list of the most popular online businesses to start in 2023.

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A possible recession, continued inflation, and ongoing layoffs have cast a shadow of uncertainty upon the new year. But career experts have said these factors will lead to increased business creation and more side hustlers in 2023.

Today it’s easier than ever to start your own business or side hustle because all the tools you need exist online. Plus, many are free or otherwise affordable. This digital revolution is one reason why 10.5 million Americans created businesses in the past two years. 

1. Virtual assistant

With so many digital businesses started over the last two years, virtual assistants are in high demand. If you’re skilled with administrative and operational skills, you can set up a virtual-assistant business by marketing yourself to clients like entrepreneurs and executives.

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2. Vending machines

Vending machines have become a popular side hustle thanks to entrepreneurs on Instagram and TikTok who claim they’ve made between six and seven figures in annual sales with the machines. 

Vending-machine businesses are widely appealing because they require a minimal investment to get started, are low-maintenance to operate, and can eventually generate passive income if you outsource the daily upkeep. 

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3. Therapist or trainer

If you’re certified as a therapist, trainer, or yoga instructor, you can quickly turn that into a service business by setting up a website and marketing yourself to gain clients. Mental-health and wellness services are in demand, giving therapists, life coaches, and trainers opportunities to serve clients online. 

4. Consultant or coach

You can also use your expertise to help others build and grow their businesses as a consultant or coach. Start by setting up a website that highlights how your experience will improve your clients’ companies. 

5. Cleaning business

While there are plenty of service businesses that require you to do the manual work, it’s possible to start a cleaning business without having to do it yourself. You can set up a website, market your services to potential clients, then outsource the cleaning to contractors.

6. Resale

Selling clothes, accessories, and home goods on resale platforms like Poshmark, Depop, and Mercari can be an easy side hustle you can start with items you already have. Some entrepreneurs have created full-time resale businesses, but that requires additional time to source and list inventory.

7. Freelancing

Another way to use your expertise, whether you’re skilled at writing pitch decks or creating workflow automation, is by starting a freelance business. You can easily set up your profile on websites like Upwork or Fiverr to gain clients. 

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